Maybe it's because the IRS headquarters is in Austin, TX, home of the the SXSW digital media and music festival and thousands of young tech savvy workers? All I know is that the IRS is now using social media to deliver easy-to-digest filing information beyond just www.irs.gov, and it worked for me -- so I know you will probably find it to be simple and useful as well.
For example, I found out that I can e-file taxes for free, even if I make more than $57,000 -- just by watching a minute and a half video!
And a graphic on the Tumblr blog links you directly to a site that gives you an online application to order historical tax information necessary for your federal student aid application (FAFSA). It only took 3 minutes for me to read, digest, follow and order. Wish I'd had access to that when I was filling out my daughter's FAFSA forms (i.e., spending a Saturday in paperwork misery justified by motherly love).
Lost your W-2? Or didn't get one? There's a quick video on the blog on that as well.
Definitely good news from the government - glad to see my tax dollars at work in Social Media!